Foodelice is a principal in The Mad Bakers, an artisan bakery servicing North America.
About the Mad Bakers
At The Mad Bakers, we specialize in crafting premium frozen bakery solutions that combine artisan quality with industrial-scale reliability. Our mission is to bring the bakery experience to the retail freezer and foodservice channel, with innovation, consistency, and exceptional taste at the core of everything we do.
At The Mad Bakers, we specialize in crafting premium frozen bakery solutions that combine artisan quality with industrial-scale reliability. Our mission is to bring the bakery experience to the retail freezer and foodservice channel, with innovation, consistency, and exceptional taste at the core of everything we do.
What We Offer:
The Mad Bakers has created a turnkey bakery destination designed for in-store bakeries and frozen grocery retail. Our innovative frozen program brings the experience of true artisan bread to consumers—with no time or labor required.
With a wide range of premium frozen offerings, The Mad Bakers helps retailers and operators streamline sourcing, improve efficiency, and elevate their product selection. Our comprehensive program is designed to maximize distribution while maintaining the highest standards of quality and consistency.
From par-baked artisan loaves to fully finished pastries, we offer a versatile collection of retail-ready and foodservice-friendly products that meet today’s demand for convenience and craftsmanship. Our core product categories include:
Take and Bake Program:
Artisan Breads: Rustic loaves, baguettes, ciabatta, and rolls, all with authentic crust and crumb, clean-label recipes, and frozen convenience.
- Differentiate yourself by offering true artisan breads.
- No preparation… Just thaw and sell.
- Maximize mass merchandising while eliminating risk of shrinkage – Thanks to artisan breads with an 8-day shelf life.
- Offer hybrid products that are fully merchandised on bakery shelves, store entrance, freezer bunkers, and are perfect for home deliveries.
- Marketing prices that defy competition.
- Maintain good profit margins.
- Become a destination for artisan bread for all levels of consumers.
Savory Breads
Garlic breads, cheese garlic breads, and specialty flavored options, ready-to-bake or heat-and-serve.
We are excited to introduce our new frozen Artisan Garlic Cheesy Ciabatta Bread, a truly irresistible product that combines the rustic appeal of handcrafted bread with the indulgence of melted cheese and roasted garlic butter.
This product delivers on everything today’s shoppers want: premium quality, convenience, and craveable flavor. The aroma alone sells it.
This is the kind of item that elevates your frozen bread category while generating real volume and incremental dollars.
Frozen Desserts
Cream puffs, éclairs, cakes, and indulgent pastries, available filled, glazed, or as customizable bases.
Breakfast Program
A full lineup including breakfast sandwiches, Belgian waffles, and crepes designed for retailers and foodservice operators looking to elevate frozen breakfast offerings.
The Mad Bakers brings the bakery café experience home with artisan breakfast sandwiches, golden-baked croissants, artisan ciabatta, and authentic Belgian waffles. Bigger, better, and made with real ingredients, for a frozen breakfast that doesn’t compromise on taste or quality.